When did commercials become interesting and funny? Watching TV has become more about how entertaining the commercials are versus the sports we happen to be watching, like a big football game.

Advertising is big business and insurance advertising represents one of the biggest spenders. In fact, the three largest insurance companies spent a combined 1.62 billion dollars on advertising in 2019, according to statista.com.

Today, we will look at some of the trends that insurance companies have had over the past decade or so.

Market Position

One of the most common trends with insurance advertising has been insurance companies touting their size as if that is an indication of their good products. The advertisements often say they are the biggest insurer of certain products like commercial truck, motorcycle, auto or home insurance to name a few. While size is important for investors, there are many regional companies who offer great insurance products and have financial stability. As an independent insurance agent, we offer many great regional choices as well as large industry leaders so you can choose the right company for you.

Humor

There are some hilarious insurance commercials. However, it seems like the funniest ones have absolutely nothing to do with insurance! The truth of the matter is insurance is serious business, but when it comes to attracting new customers, the best commercials are the ones lacking seriousness.

Fear

Slow motion car accidents, houses burning, burglary, teen drivers killed in accidents… Insurance is meant to protect you from accidents and devastating property damage or injury. It is no wonder that some insurance commercials aim to incite fear to get consumers to act claiming they can protect you from these things. While in fact no insurance company can protect you from the dangers of driving or a devastating flood from occurring, they can however protect you from the financial losses that are incurred because of these life-altering events.

Claims Scenarios

When it comes down to it, when you purchase an insurance policy, you are paying for financial protection and claims assistance. Many insurance companies today advertise purely on the fact that they covered certain scenarios or claims that occurred. Some of these are scenarios are humorous and others are quite serious.

When it comes to your insurance, most companies you can choose will provide you with exactly what they say – insurance coverage for catastrophic events in your life. While most of us will have to endure an insurance claim at some point in our lifetimes, the best we can do for you is fit you with an insurance company that truly meets your needs the best and offers you and your family the auto, home or business insurance you require.

Chances are we offer more than one of the insurance companies you have seen on TV and we can provide you with a quote on them as well as many other great insurance companies. Contact us and we will provide several quotes for vehicle insurance, property insurance and more!

Did you know that there is an increased chance of hitting a deer from October to December? Yes, this is considered deer season so it’s important to keep an extra eye out for deer this time of year.

Being informed is key to staying safe on the road. We’ll go over a few things to help lower your chances of hitting wildlife while driving this time of year.

When Should You Be Most Alert?

While wildlife can show up any time, you should be extra cautious around dawn and dusk when animals are most active. If you are driving on the highway or even in rural areas, keep a close eye on each side of the road since that is where many animals will be. If you are driving with someone in the car, ask your passenger to help you watch out for wildlife.

If an Animal Jumps Out in Front of You, Should You Swerve or Brake?

Always hit the brakes. While it is natural to want to swerve to avoid hitting the animal, you will want to hit the brakes, hold onto the wheel and stay in your lane as best as you can. Swerving while driving fast can increase your risk for an injury or car accident.

If I do hit an animal, am I covered?

First, you will need to know a few details of your current auto insurance coverage. Comprehensive and collision insurance can provide you with insurance coverage. Comprehensive insurance covers your vehicle when you make contact with an animal while driving. It is important to keep in mind, however, that if you decided to swerve, missed the deer or animal and strike a tree then you could be covered by collision insurance on your auto policy. Because every insurance carrier is different, their claims department will handle it with the coverage they feel is most fitting to the situation.

Interesting fact

What states have shown the most auto insurance claims for deer or wildlife collisions? West Virginia, Iowa and Pennsylvania had the highest November claim frequency according to Highway Loss Data Institute.

If you have questions about your current auto or vehicle insurance coverage, reach out to our agency. We can go over your current coverage, re-quote you for a better rate, or simply answer any questions you have about auto insurance.